In order to not get lost in our noisy world, establishing a strong brand presence is absolutely crucial for small businesses looking to succeed and stand out. We recently had the opportunity to collaborate with one of our long-term clients, Audrey Ancelin, owner of Regard Libations, on a new and exciting brand design project for her newest business venture.
In just five weeks, we cranked out this fun project that involved outlining a strategic vision for their new brick-and-mortar bar, The RL Lounge. We crafted multiple logo concepts, curated a captivating color palette, and built a brand-new website. Join us as we recap this exciting project and explore the milestones we achieved together!
Outlining the Brand Strategy
Before diving into the creative process, we know the importance of a well-defined brand strategy as the foundation for any successful brand design project. We did some market research and engaged in thorough discussions with our client to be sure we fully understood their unique selling proposition, target audience, and long-term goals.
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This strategic process allowed us to establish a clear direction to make sure that the branding would resonate with their audience and make them stand out from the competition.
Creating Multiple Logo Concepts
Once we had a clear plan and outline of the client's objectives, we proceeded to develop a selection of logo concepts that would capture the essence of their brand. Our talented designer drafted 4 different concepts, carefully considering the client's preferences and aspirations.
Through feedback and our collaborative process, we refined and fine-tuned the concepts until we arrived at a final logo design that perfectly portrays the client's brand identity. We added an alternative logo option, as well as a submark logo so that they would have plenty of options.
The logo suite needed to be versatile enough to be used across various platforms, including digital mediums, marketing materials, and printed collateral.
Curating a Captivating Color Palette and Brand Board
A thought-out color palette is a powerful tool for conveying a brand's personality and evoking desired emotions in your target audience. Remember, your color palette isn't just what you like - it's what will work on your website, in your space, and in your marketing collateral as well.
Each color in the palette was carefully chosen to elicit specific emotional responses and reinforce the desired brand image. To provide a comprehensive visual representation of the brand, we also created a brand board that showcased the logo, color palette, typography, and other visual elements in a cohesive manner. Brand boards also make it easy for the client to find all of their brand assets in one place for future reference!
Building a New Website
Our client needed a website ASAP in order to serve their customers and be ready to go for their opening. We wanted the website to be impressive but streamlined. The initial goal was to make sure that the site gave customers vital information, and had the infrastructure to grow with the needs of the business.
Our skilled web designers carefully crafted a website that not only showcased the new brand elements but also provides an easy user experience. By focusing on things like mobile responsiveness, and visually engaging design, we created a digital platform that reinforced the brand's credibility and encouraged user engagement.
The website incorporates the new logo, color palette, and brand elements consistently across all pages, ensuring a cohesive and immersive experience for visitors.
In just five weeks (are you kidding me!!), Wild Ellis embarked on a wild ride with our client Regard Libations, revamping their brand identity and building a powerful online presence.
By outlining a comprehensive brand strategy, creating multiple logo concepts, curating a captivating color palette and brand board, and developing a modern website, we delivered a holistic solution that will enable our client to thrive in a competitive market.
Through our collaborative efforts and attention to detail, we successfully positioned our client for success in their digital and offline marketing initiatives.