In the fast-paced world of business, mergers, and acquisitions have become increasingly common as companies seek to expand their reach and strengthen their market presence. The Serene Space and Organized Home, Organized Office were two awesome local Jacksonville businesses that recognized the potential for growth through collaboration.
This is a recap of how our Wild Ellis played a pivotal role in facilitating their merger, providing consulting, brand strategy, brand design, website design, launch planning, and marketing expertise.
Phase 1: Consulting: Setting the Stage for Success
Kristin, the owner of The Serene Space was an existing client of Wild Ellis and when she told us the news, we were stoked to be able to walk through this journey with her and Karen.
We analyzed both brands’ existing strategies, identified opportunities, and discovered opportunities for growth. By understanding their individual strengths and challenges, we were able to develop a comprehensive plan for a smooth merge that would maximize the potential of both businesses’ existing presence in the community and online.
Phase 2: Brand Strategy: Forging a Unified Identity
Building a strong and cohesive brand is crucial for any business, but it becomes even more critical during a merger. Our agency worked closely with Kristin and Karen, the owners of The Serene Space and Organized Home, Organized Office to define their new shared brand identity.
Through research and compiling what we already knew about both brands’ existing audiences, we crafted a brand strategy that encapsulated their combined values, aspirations, and target audience.
Phase 3: Brand Design: From Two to One
Once the brand strategy was established, our agency took on the exciting task of bringing the new brand to life. We created a modern and minimalistic brand design that reflected the essence of the new brand and what it would offer its customers.
From logo design to color schemes, typography, and visual elements, every aspect of the brand design was crafted to ensure a sense of trust, professionalism, and a little bit of personality. The end result was a brand identity that resonated with both existing and potential customers, setting the stage for a successful re-launch.
Phase 4: Website Design: Showcasing a Unified Presence
In today's digital era, a robust online presence is essential for any business. The team here at Wild Ellis knows the importance of having a seamless and user-friendly website that showcases a brand’s selling points.
We knew that Jacksonville Organizer would need a clear and aesthetically pleasing website to showcase the offerings of the new brand. Leveraging our expertise in website design, we quickly created an intuitive and visually appealing website in record time!
The new site combines the best elements of both businesses. The website not only showcases their services and products but also highlights their shared vision and unique selling points, captivating visitors and driving conversions.
Phase 5: Launch Planning: A Grand Unveiling
A successful merger requires careful planning and flawless execution. Grace worked hand in hand with Kristin and Karen to develop a detailed launch plan that would create a buzz and generate excitement among their respective customer bases.
From planning email campaigns to revamping social media profiles to designing compelling marketing materials, we left no stone unturned to ensure that the merge was introduced to the world with a bang. The launch was a huge success, capturing the attention of industry insiders and customers alike, and solidifying the combined brand's reputation in their community.
Phase 6: Marketing: Amplifying the Merger's Impact
Following the successful launch, Wild Ellis continued to support Jacksonville Organizer with a comprehensive social media marketing strategy. We leveraged social media by strategically posting and creating engaging content. We wanted to ensure that they remained top of mind for potential customers, even when the excitement of the merger was over.
Moving forward, we have continued to support the Jacksonville Organizer brand by providing marketing expertise, full social media management, and content creation and by designing supplemental content that will help their brand continue to grow and expand in the Northeast Florida area.
It has been an honor to work with this dynamic duo to help their business grow sustainability in the Jacksonville area.
Wild Ellis supports female-owned businesses with holistic marketing strategy and relational consulting to take growing brands to the next level. Whether your brand needs a new website, a marketing strategy, or social media marketing, Wild Ellis can support your business in a variety of ways.