When Audrey, the owner of Regard Libations, came to us we began with monthly one-on-one coaching sessions. One of the things we pride ourselves on is being approachable and flexible for businesses in all life stages. Grace gave her resources and homework to keep the needle moving forward in between sessions and to help her stay focused.
We focused on refining her brand identity, so that all the following steps would be more effective. As a result of digging into her brand strategy and outlining her goals, some changes organically cam
Reworked all bartending packages
New minimums/ Raised rates to increase profit margins
Eliminated confusing or redundant elements
Prioritized customer experience
Hired new team members
Reworked client materials
Set BIG goals for 2022
Double the amount events as 2021
Opened up to exploring more nonprofit partnerships
After all these things started happening it was a lot easier to focus on the steps they needed to take to increase brand awareness & brand equity. Then, we got moving on the new website…
The website design started with a thorough questionnaire to determine what features were really needed on the site. This helped us determine the most strategic platform for the website & let us provide an informed and accurate quote for the project.
Audrey shared her creative inspiration & brand inspiration with us so we could see what she loved. This step helped us design elements on her site that felt authentic. Then we consolidated her subscriptions to different domain & web providers to save money and streamline things.
The pre-existing logo was not fully functional for digital use, so we designed a new, complementary typographic logo for a broader use.
We created a website that
tells their brand story
focuses on their ideal client
offers clear packages
highlights the excellence and the caliber of the brand
easy for site visitors to take action on the site & inquire
After the website was completed and launched, in January of 2022, we saw great success from the project. Audrey, the owner of Regard Libations finally feels like she has a destination to confidently send her clients that reflects the experience they will receive when they hire Regard Libations. They received a new inquiry for their highest ticket bartending package within 5 days of site launch! + A 5 star Google Review from the client: