Lindsey came to us in early fall of 2021 with an idea and lots of passion about bringing her concept of a flower truck and DIY flower bar to the city of Jacksonville, Florida. She had her inspiration, a plain truck on its way to Florida, and an idea of when she wanted to launch.
We were excited & honored when she asked us to not only create a brand strategy for Bloom, but also guide her through the process of starting and launching her business. We left that first coffee meeting with tons of notes & a smile on our faces!
So let’s take a closer look at the process of taking this business from an idea with a logo & plain white Kei truck to a full-bloomed flower truck and brand (pun TOTALLY intended)!
Once we established the launch plan & timeline, we started outlining action steps for Lindsey and also for our team, so we could work together & be on the same page.
A big part of this process was one-on-one coaching sessions to keep the needle moving forward on the brand building.
We immediately started Lindsey working on our Brand DNA curriculum to establish her brand’s strategy and identity. This step was vital to building the foundation she needed in order to not only launch, but grow. Without a brand strategy, it is virtually impossible to move forward effectively with any other element of the business!
Grace & Lindsey worked together to make a Brand Identity Plan to leverage the logo she had already invested in. We wanted to be mindful of her budget as a start-up, so decided to use the logo she had, at least for the launch season. New logos can always be created after a business is established, as long as you know your brand’s identity and values, and keep those in mind.
We had to build out a comprehensive marketing plan for Bloom, but while we did that, we wanted the name to start to get some visibility. We also wanted Lindsey to be able to start networking with other businesses, and sharing her new venture as “coming soon” online.
So, to get started we....
Created Google My Business Listing
Made list of all Jacksonville events and popup opportunities in 2022
Identified valid opportunities
Reached out to potential partners / collaborators
Posted consistently on social media to start to gain brand awareness
On social: consistent graphics & imagery, shared brand messaging
Posted to stories daily
Grew email list with incentives and consistent CTA’s
Used landing page on website in progress to gather more leads
Started Planning the Soft Launch
Identified potential partnerships and opportunities for launch season
Guided Lindsey through reaching out and building relationships in the small business community
Ran multiple FB & IG ads for pre-launch and launch phases to boost brand awareness & website clicks
Pre- Launch & Launch!
At this point, launch day is in sight. We were gearing up for the soft launch and the truck was getting the finishing touches on all the custom fabrication. Lindsey & Grace were still meeting consistently for coaching and consulting throughout all of these phases.
During the Pre-Launch, Wild Ellis:
Scheduled Brand Photoshoot
Offered creative direction & support
Present throughout entire shoot
Helped plan and coached through soft-launch event
Created promo graphics
On-site support during event
Offering guidance through planning of launch events, communication with other vendors, flower ordering, promotion, etc.
Offered insight on customization of the truck
Launched the completed website
Offered on-site support during launch event
Created pricing information, packages, and customer-facing collateral for bookings
The launch of Bloom was a huge freakin’ success & we were honored to be a part of it! The debut event was hosted by 904HappyHour and Bloom was happy to serve hundreds of customers at their first official, public event.