It’s more than a buzzword, more than a term you’ve seen scrolling through Instagram or Pinterest and wondered “do I really know what that is?”
There are a lot of terms that get thrown around in the business and marketing world, and sometimes it's hard to keep up. You have to somehow figure out what you actually need to know, and what is just “buzzy”.
Here’s the thing: Brand Strategy is waaaaay more than a buzzword. It’s crucial to your business’s success.
You have a really good idea that you think you can make money off of. But, you’re not quite sure how to get other people as excited about it as you are. Maybe you’ve got some excitement about your brand stirring, but what’s going to happen when that initial momentum dies down …
You will wish you had a brand strategy.
This is a step that seems to be really easy to skip. Heck, if you have a good idea and an interested audience, why not just go for it? There’s loads of inspiring pinterest quotes and online gurus telling you “You got this!” and “Start before you’re ready”.
They. Are. Wrong.
Preparation and strategy will be what allow your great idea to actually succeed! Don’t do yourself the disservice of not giving your dream the launchpad it needs to make it in the world.
Let’s take a second to talk about what happens if you launch a brand without a strategy…
No clear brand identity
Chaotic brand messaging
No strong voice
Unable to identify your best client
Struggle to plan marketing & social media campaigns
That does not sound fun or successful. It sounds stressful AF. You might be feeling stressed AF and that’s why you’re on the internet searching for information about how to market your small business and grow your brand.
But, if you want to be LESS stressed and have a clear idea of how to market your small business - then you need a brand strategy.
Let’s take a look at what some of the benefits of implementing brand strategy are:
Clear brand identity
Brand voice that resonates with your best client
Content that communicates what your brand is really about
The thing is, brand strategy is one of the most essential elements of a successful brand. Without it, you can only go so far. Then, you’ll be circling back to the beginning to do it anyway - except it’ll be harder and more difficult because you’ll be doing it in retrospect.
So, you can do it now or you can do it later. But at some point, ya gotta do it.
Wild Ellis offers a curated selection of marketing services and an insanely uplifting community for entrepreneurs and small business owners. Our private consulting services guide brands into sustainable and healthy growth.